Set of six Xerox posters
11 x 17 inches
500-piece campaign wheatpasted in Lower Manhattan, New York City
June 1991

DAM!’s first poster project was a straight-forward effort to expose the lack of lesbian representation in American popular culture. The project highlighted the fact that for one to “exist” or be visible in mainstream media, one must belong to a recognizable consumer group. The campaign replaced the “underground” celebrities featured in the GAP ads with pictures of lesbian activists.


The Gap Campaign